- Project Funding Period: 1995-1997
- Project Funding Source: California Department of Health Services
This initiative was comprised of three projects: the Latino and Minority Outreach Campaign; the Immunization Clinic Marketing Project; and the California Coalition for Childhood Immunization. The goal of the outreach campaign was to motivate parents to get their children immunized on time through various media channels. The goal of the Clinic Marketing Project was to develop and implement a statewide, clinic-based, marketing program to improve timely immunization return rates for children under 2. The goal of the Coalition project was to develop and implement a statewide coalition on immunization.